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If you have felt a shift in your business lately, you are not imagining it. Across industries, we are seeing a common trend. Fewer customers are walking through the door, inquiries feel slower, and conversions are taking longer. For many business owners, the immediate reaction is to question their marketing. Is something not working? Do we need to post more? Should we be running more ads? The reality is more nuanced, and more important to understand. The Shift No One Can Igno